Archive for January, 2010

Dessert Tips: Enjoy These Pie Possibilities

Monday, January 18th, 2010

(NC)There may not be a better dessert than a mouth-watering slice of pie fresh from the oven. But serving your pie with a dollop of whipped cream, or “a la mode” with a cool scoop of vanilla ice cream can dress up this treat. Add a dash more creativity and a humble pie becomes a true work of art that will have your family and friends coming back for seconds.

“You can make your own pie from scratch or serve one our new line of frozen “unbaked” pies -that look and taste just like they’re homemade,” says Chris Glowienka, spokesperson for Sara Lee. “Either way, here are some other ‘pie possibilities’ to elevate this favourite dessert from delectable comestible to mouthwatering masterpiece.”

• Make individual treats by cutting a baked and chilled pumpkin pie into bite-sized squares. Place a decorative toothpick in each bite.

• Sprinkle the top of your apple pie with shredded cheddar cheese three to five minutes before the end of baking.

• Break up apple pie leftovers into an ovenproof dish, cover with grated cheese and raisins. Microwave or run under the broiler until the cheese melts. Yum!

• Remove the streusel topping from one of Sara Lee’s frozen, unbaked Dutch Apple Pies and place it in a bowl. Mix the streusel with raisins nuts, dried fruit, or a combination. Replace streusel topping on the frozen pie and bake according to instructions. For a festive holiday flourish, cool the pie, and then add whipped topping and cranberry sauce.

• For a decadent “Pecan Sundae”, cut out a circle of pecan pie and top with a scoop of butter pecan ice cream. Drizzle with butterscotch sauce, pile on whipped topping and garnish with crust crumbles from the pie and top with a maraschino cherry. Eat it and weep.

- News Canada

About the Author

News Canada provides a wide selection of current, ready-to-use copyright free news stories and ideas for Television, Print, Radio, and the Web.

News Canada is a niche service in public relations, offering access to print, radio, television, and now the Internet media, with ready-to-use, editorial “fill” items. Monitoring and analysis are two more of our primary services. The service supplies access to the national media for marketers in the private, the public, and the not-for-profit sectors. Your corporate and product news, consumer tips and information are packaged in a variety of ready-to-use formats and are made available to every Canadian media organization including weekly and daily newspapers, cable and commercial television stations, radio stations, as well as the Web sites Canadians visit most often. Visit News Canada and learn more about the NC services.

Your Identity Speaks Loudly…What Are You Saying?

Monday, January 11th, 2010

Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building a corporate identity that bolsters your business objectives is a subtle, yet important part of achieving business success.

How do you want your business to be recognized? What image do you want to call forth in people’s minds? You may choose an identity that is fun and wacky if you run a family fun center, or calm and serious if you operate a funeral home. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not. It can be difficult to turn an unplanned image around. And chances are, it doesn’t convey the image you need to boost sales.

The best identity plan is one that is strategically designed to answer the following questions: What is the essence of your company? What message are you trying to send to your key audiences? What kind of name represents your desired image? What is the look and feel of your logo? Will the color and texture of the paper you print your business cards and brochure underscore the image you want to convey? How about the voice you use to do radio advertising? Everything must work together consistently to reinforce your image again and again and again.

There are dozens of ways that you can carefully develop your identity and project your businesses’ personality. Specific, intentional creative choices will deliver a desired impact. A professional designer can help take your corporate identity to the next level. He or she can also help you develop marketing materials to reflect your image. Here are some elements to consider:

1. Business Name: Your company name should reflect your business personality. It should also be concise, memorable, unique, and appropriate to your product or service.

2. Logo: An effective logo is visually simple and easily recognizable. It symbolizes the essence of your business. The shape of your logo expresses different meanings. For example, curves can signify an organization that offers supportive services. Straight, sharp lines can represent a company with a technological focus.

3. Typographic Identity: The font that you use should complement your logo. There are thousands of fonts to select from, choose carefully since each offers subtle visual elements that can reinforce, or detract from, your business image.

4. Corporate colors: Different colors elicit different emotional responses and further serve to enhance your identity. For instance, deep blues represent trust, while oranges and yellows are fun and playful.

5. Tagline: What is the most important message you want to deliver about your business? A tagline describes your business in a short phrase that can be included on your letterhead, business cards, brochures, and so on.

If you are just starting your business, carefully think through all of the identity materials you use to promote your company. And, if you have been in business for a while and your identity doesn’t represent your level of professionalism, consider revamping it. Remember, you only get one chance to make a first impression. What does your identity say about you?

Wendy Maynard - EzineArticles Expert Author

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

Improve Conversion Rates – Load Times

Sunday, January 10th, 2010

Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.

Load Times – Are You Driving A Ferrari or Moped?

Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won’t.

Webmasters, designers and site owners universally access the web through high-speed connections. Because of this, it is easy to forget roughly 45% of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking.

Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a “fast site” actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes, the load time is so slow the browser will actually “time out” and fail to show anything. If your site has this problem, 45% of the hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site in the future even if you fix the speed problems.

How fast should a page load on a 56k connection? As fast as possible, but no slower then 25 seconds. If you can get 56k load times below 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to fast sites.

Determining Load Times

The best way to determine the load time for your site is to actually use a 56k connection. While this solution isn’t particularly technical, it will let you see exactly what your prospects are seeing when they visit the site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing.

Server statistics can also provide you with evidence of slow load times. Are users spending a lot of time on entry pages, but not visiting internal pages? Either you have poor content or a loading problem.

Finally, you can also use diagnostic programs to test load times. Typically, the programs will kick out estimated load times for dial-up, DSL and T1 connections. Make sure you test your home page and internal pages. Diagnostic programs are excellent tools, but don’t get lazy. Make sure you physically watch your site load on a dial-up connection. The experience will prove invaluable to improving your site and conversion rates.

Improving Performance

The steps needed to improve the performance of your site often depend on the nature of the site. A database driven site will have different issue than a graphic intense site. There are, however, universal factors that can be checked:

1. Graphics: Typically, browsers have to make a connection for each image on a page. The more you have, the longer the load time. Limiting the number and size of graphics can help.

2. Tables: If you use tables, try to break them up into smaller modules. Large tables can negatively impact load times.

3. Multimedia: If it flashes, explodes, spins or blinks, consider ditching it. Yes, it looks great, but is it worth 45% of your audience?

4. Size: Scrutinize the size of your pages. The bigger the page, the slower the load times. It shouldn’t be a problem if the page is comprised of text, but large pages with lots of code will load slowly.

Cheer up if you have a speed problem! Yes, you’ve lost a lot of business, but now you can fix it. Most of your competitors will never figure it out. That puts you ahead of the game.

Halstatt Pires is with the Internet marketing firm – www.marketingtitan.com – a San Diego Internet marketing and advertising company.

10 No-Fee Resources for Climbing Your Family Tree Online

Sunday, January 10th, 2010

As the Webmaster of Genealogy-and-History.com, I’m often asked if it’s possible to find family tree data that doesn’t come with a price tag. My answer is yes! My favorite no-fee sites are:

1. FamilySearch.org This popular site now has over 1 BILLION names in its online database. Search by surname (last name), spouse’s name, parents’ name or place. Includes no-fee access to the 1880 United States census, 1881 British Isles and Canada censuses, as well as the Social Security Death Index.

2. USGenWeb.com Perhaps the best place for beginning American research. With a Website for every single county in the United States, this site provides no-charge access to items like county histories, biographies, court records, census transcripts, and historic photos. Each county site is managed by a volunteer, so the amount of information varies dependent on the volunteer’s efforts.

3. EllisIsland.org Want to find your immigrant ancestor? Head to this Website. No charge access to database containing 25 million ships’ passenger records covering entry through the Port of New York and Ellis Island from 1892-1924. This site was first launched on April 17, 2001, and has received over 6 billion hits.

4. WorldConnect.Rootsweb.com Search more than 385 million names in researcher-donated files. Download ancestor and descendant results, view individual records and sources, and contact people who are researching the same surname. Although Rootsweb is now owned by Ancestry, this database has no-fee access.

5. Linkpendium.com More than 2 million links to genealogy resources. Includes links to both surname Websites, and regional resources by state. Includes links to mailing lists, clubs, message boards, personal surname pages, and cemeteries.

6. Geneasearch.com This fascinating site is loaded with genealogy records, including military rosters, regional resources, links to biographies and surname registries, and obituaries. In addition, you can request a no-charge lookup from the many volunteers associated with this site; the volunteers will look up your surnames in both genealogy CDs and genealogy books.

7. GenCircles.com Search and view millions of names that have been uploaded by other family tree researchersall without a charge. New policies have instituted a small fee for use of the “smart matching” technology, but all searches and viewing of data remain without a cost.

8. Interment.net No cost search of close to 4 million names in more than 8,000 cemeteries world-wide. If you are hitting a brick wall in your research, be sure to search for the surname on this site as you may find a burial notice in a state or area that you have not yet researched. Special collections include some National Cemeteries and flooded cemeteries.

9. CousinConnect.com Sometimes the quickest way to climb your family tree is to connect with other people who are researching the same names. This Website has more than 83,000 genealogy queries posted; these are posts by people who are searching for a specific surname. It’s possible you’ll find an Internet cousin or two on this site. Sharing research is an excellent technique for getting faster results.

10. OliveTreeGenealogy.com One of the oldest genealogy sites on the Internet, and filled with no-fee searchable databases. This site is huge (more than 1,7000 pages and almost 1,500 databases!) so take some time going through the site so you don’t miss out on any family information. Includes ships passenger lists, church records, military records, city directories, and links to Native American genealogy sites.

About the Author

Nancy Hendrickson is the Webmaster of http://www.genealogy-and-history.com/ and the author of Finding Your Roots Online. Learn more about climbing your family tree with her dozens of no-charge artic

Online Jewelry Purchases Makes Life So Much Easier

Wednesday, January 6th, 2010

This article was written to answer many of the most frequently asked questions on this topic. I hope you find this information helpful. Did you know that jewelry is just a click away?

Jewelry purchases are increasing in leaps and bounds with Americans spending over $50 billion each year on such items as jewelry and watches. Instead of spending hours going through malls and scouting out the perfect earrings and necklaces, consumers can shop for jewelry in the comfort of their own homes.

When shopping for jewelry, it’s important to have an understanding of the fundamental materials and stones. The following information should be of help with your purchase:

Materials: Yellow Gold – Pure gold (24 kt. gold) is too soft to use in jewelry, so it is combined with silver to form a metal mixture consisting of 14 kt. gold.

White Gold – White gold is has no color and won’t tarnish, and is usually a mixture of gold and nickel.

Sterling Silver – Silver is too soft for use in jewelry, so silver is combined with 7.5% of other metals (usually copper) to produce sterling silver.

Platinum – A gorgeous silver-white color, platinum occurs as an alloy in nature. It’s tarnish-resistant qualities and durability make it a favorite material for fine jewelry.

Gemstones: There are a wide variety of gemstones in jewelry. There are everything from diamonds to garnets and emeralds to sapphires. Gemstones add glitter to all kinds of jewelry from earrings to rings. Numerous jewelers use simulated gemstones which offer the sparkle of the “real thing” at a far lesser price.

Birthstones: Jewelry that uses birthstones is an enduring favorite, specially when given as a gift. The following gemstones and colors are associated with each birthday month: January: Garnet (dark red) February: Amethyst (purple) March: Aquamarine (pale blue) April: Diamond (starlight) May: Emerald (light green) June: Pearl, White (pearlescent) July: Ruby (red) August: Peridot (pale green) September: Sapphire, Blue (deep blue) October: Opal (moonlight) November: Citrine (yellow) December: Topaz, Blue (sky blue)

Trends Having the latest jewelry trends is helpful when buying fine jewelry for yourself or as a gift. For example, this season, celebrities are wearing ear pins and ear cuffs both on and off the red carpet. . Whether made from gold or silver, ear cuffs add that pizzaz required to make you stand out and feel beautiful.

When choosing earrings or necklaces with gemstones, the key this season is to combine colors for maximum effect. For example, pair a deep blue with garnet, or purple with medium green.

Online Shopping When shopping for fine jewelry online, be sure to click on to a reputable site.

Sintilia Miecevole loves jewelry and invites you to visit www.fejewelry.com which has information and resources from diamonds, precious stones and gems to gifts and more. Be sure to visit www.fejewelry.com for further information.

Music Mini Course: Learn The Basics Of Reading Music On A Keyboard Instrument

Saturday, January 2nd, 2010

Welcome to the wonderful world of music. As you begin reading this Music Mini Course it is fun to realize that you are also participating in a very important cultural aspect from around the world which has been going on for centuries. Did you know that pianos in some form have been around for over 500 years? Some of the first instruments of this kind were created in the late Medieval Period and were called clavichords. They had a very light, metallic sound because the small hand-pounded ‘hammers’ were made of very light weight metal-like material. These hammers struck strings of varying lengths to create different tones or pitches. The next cousin to the clavichord was the harpsichord invented by Cristofori in Italy around 1450 A.D. This keyboard instrument had a mechanism in it called the plecktrum which ‘plucked’ the strings and produced a slightly stronger sound than its predecessor. Whether you are playing an acoustic instrument, which is the closest relative to the history just mentioned, or an electronic keyboard, you are now participating in a centuries old musical art form.

SOME PRACTICAL CONSIDERATIONS: PIANO OR KEYBOARD?

Does it matter if you apply the information in this course to a keyboard or a piano? Certainly not. The only real difference is that a full size piano has 88 keys (counting both the white and black keys). Keyboards come in several different sizes. Some have 60 keys, some even less. There are also 88 key electronic keyboards and digital pianos that produce very realistic acoustic sounds. Whatever size your instrument may be, remember that the ARRANGEMENT of the keys and the ORDER of the KEY NAMES is the same on both instruments. Rest assured that your basic knowledge of the fundamentals of music can be done very effectively either on a keyboard or a piano.

Musical Terms

Begin your musical study by becoming familiar with these very important musical terms:

BAR LINE – A vertical line which separates notes into groups

DOUBLE BAR LINE – A set of two (2) vertical lines which stand for the end of a piece of music

REPEAT SIGN – Double bar with two dots at the end of a section or piece of music which indicates that section will be played twice.

MEASURE – The distance between two bar lines.

TREBLE CLEF – The S-shaped symbol which stands for notes played with the right hand. This is also referred to as the G cleff since this inner curve of the symbol rests on the G line.

BASS CLEF – The reversed C-shaped symbol which stand for notes played with the left hand. This clef is also referred to as the F cleff since the two dots beside the clef surround the F line.

STAFF – The five lines and four spaces of both the bass and treble clefs.

QUARTER NOTE – Musical symbol with solid note head and stem which gets one count of sound.

QUARTER REST – Musical symbol resembling a sideways W which gets one count of silence.

HALF NOTE – Musical symbol with hollow note head and stem which gets two counts of sound.

HALF REST – Solid half block sitting on third line of the staff which gets two counts of silence.

DOTTED HALF NOTE – Musical symbol with hollow note head, dot and stem which gets three counts of sound.

WHOLE NOTE – Musical symbol resembling a circle on the staff which gets four counts of sound.

WHOLE REST – Solid half block hanging from the second line on the staff which gets four counts of silence.

CHORD – Two or more notes played at the same time.

BLOCKED CHORD – Two or more notes from the same chord played at the same time.

BROKEN CHORD – Two or more notes from the same chord played in sequence.

INTERVAL – The distance between two notes on the musical staff.

FINGERING – Refers to which finger number is used to play a particular note (See Chapter Two: Fingering)

CURVED FINGER – Refers to playing with a rounded finger and on the tip of each finger. This is the best position of the fingers for playing piano or keyboard because it develops finger strength and independence.

INTRODUCTION TO THE WHITE KEYS

There are only seven (7) letter names used on the piano: A B C D E F G. It is interesting to note here that no matter what instrument you play, whether it is piano, tuba or violin, ONLY the seven letter names above are used in the entire realm of music! There are two very easy ways to visualize and remember the names of the white keys on your piano and keyboard. Remember, the note names on an electronic keyboard are the same as on the acoustic piano.

C D E F G A B C D E F G A B C D E F G A B C D E F G A B

Understand that the ‘CDE’ note groups are always located directly underneath the two black note group. The letter name ‘D’ in the white key always located directly in between the two black key note groups. ANY TWO BLACK NOTE GROUP on the piano has the letter name ‘D’ as the white key located in between them.

KEYBOARD EXERCISE:

Go to your keyboard NOW and start to play all of the C-D-E groups from the lowest (bottom left) to the highest (top right) on your keyboard. Say C – D – E as you play each key. The F – G – A – B note groups above are located directely beneath each three black note group on any piano or keyboard. Simply locate any three black note group on your piano or keyboard and realize that the F-G-A-B white keys are located directly beneath them. Directly outside of the three black note groups are ‘F’ on the left hand side of the three black note group and ‘B’ on the right hand side of the three black note group. Just fill in the outer ‘F’ and ‘B’ with G and A and you are done!

KEYBOARD EXERCISE:

Go to your piano or keyboard NOW and find all of the F-G-A-G white keys underneath each three black note group. As above, play slowly and evenly saying the letter names as you play the F-G-A-B groups from the bottom of the piano or keyboard (low left hand end) to the top of your piano or keyboard (top right hand end). Congratulations! You now know ALL of the white key names on the piano!

TREBLE AND BASS CLEF NOTE NAMES

Both the Treble and Bass clefs each have five lines and four spaces. Learning the actual note names of each line and space (the spaces between each line) is very simple. Please memorize the sentences below for the Treble Clef Line and Space Notes: Treble Clef Line Notes (starting from the bottom line and moving up) E G B D F Every Good Boy Does Fine (the first letter of each word helps you remember the order of the notes)

Treble Clef Space Notes (starting from the first space and going up): F A C E Just remember that the treble clef spaces spell the word ‘FACE’.

Bass Clef Line and Space Notes are as follows: Bass Clef Line Notes: G B D F A Great Big Dogs Fight Animals Bass Clef Space Notes: A C E G All Cars Eat Gas

Now you know all the names of the white keys on your piano or keyboard. You have also learned the actual letter names of each line and space on both the treble and bass clefs. You are now on your way to the next level of piano education. Be sure to memorize the information above and you will be ready to begin to learn to read music notation on the piano or keyboard.

Jan Durrant, Publisher and Music Teacher
http://www.MakingMusicNow.com
muz@MakingMusicNow.com